Published on 28/06/19

Jackfruit the Label was founded this year by mother daughter duo, Lalika and Charada. With more than 40 years’ experience in the textiles industry Lalika is the technical mind behind the designs, whilst her daughter, Charada, brings the brand to life and heads up operations.


The women were inspired by the slow fashion movement and a desire to show the utmost care for the planet through minimal waste production methods. As such, all Jackfruit the Label garments are designed, dyed and constructed in house at their Byron Bay studio, utilising solar energy.


Their first range is a collection of ethically made lingerie. The pieces are made in small batches to reduce overproduction, using a bamboo and organic cotton fabric blend. With comfort, flattering design and wearability in mind, Jackfruit the Label underwear comes in minimal, unisex styles. The duo also plans to work with other plant-based fabrics for future releases.


“We’re seeing a number of businesses choosing to become ECA-accredited at the very beginning of their journey and this is a commendable achievement for Jackfruit the Label,” says ECA National Manager, Angela Bell.


“We know that many shoppers are looking for ethical and sustainably made alternatives to fast fashion and it is great to see new businesses starting in Australia to tackle global issues and to give more options to local shoppers.”


ECA looks forward to seeing how this family business grows and what other product lines are added to their sustainable sourced and ethically made range.