Published on 17/09/18

DSC01031-2Ethical Clothing Australia (ECA®) welcomes its newest accredited business, Melbourne social enterprise and streetwear label HoMie.


HoMie began with a group of friends talking to and connecting with people living on the streets of Melbourne. Marcus, Nick and Robbie started to share these stories via their Facebook page, Homelessness in Melbourne. Three years later, the team has transformed their vision for a fairer society into ‘HoMie’ – an ethical and sustainable Australian-made brand, with a flagship store in Fitzroy. They are proud that HoMie is Australia’s first retail clothing store and fashion label to provide brand-new clothing and occupational training to young people experiencing homelessness.


“With 100% of their profits going to projects supporting people experiencing homelessness and hardship, HoMie is another unique and innovative label among our diverse group of businesses and social enterprises,” ECA National Manager Angela Bell said.


“We’re delighted to welcome HoMie to the ECA community and congratulate them for their commitment to ethical production.”


HoMie envisions an Australian society free of homelessness. It’s primary mission is to build confidence and provide job skills for young people, and, in doing so, create unique pathways out of homelessness and hardship.
Twice a year, three HoMie Interns participate in a six-month training and employment program. The internship includes paid employment, on-the-job experience at HoMie’s flagship store, and accredited learning through Knowledge Space to gain a Certificate III in Retail Operations.
On VIP Shopping Days, people experiencing homelessness are invited into HoMie with a partner service to be VIP Customers. These people each receive five free items of brand-new clothing to choose at their discretion, grooming, food/refreshments, and a friendly chat with HoMie’s team of staff and volunteers.