Published on 17/05/19
Melbourne based label BUSHY Underwear joins the growing list of Australian businesses accredited by Ethical Clothing Australia, bringing an innovative offering linked to Eucalyptus trees.
Established last year, BUSHY Underwear aims to challenge current models of consumption and promote a message of change, by showing that it is possible to create a brand centred around extremely comfortable, locally made, ethical underwear.
“It’s 2019, we now have an obligation to create goods and services that function not only to their intended purpose but excel at delivering high quality experiences with minimal social, environmental and economic impact,” says BUSHY Underwear Founder, Monty Wright.
BUSHY garments are softer than silk, more absorbent than cotton and cooler than linen. This is due to them being made from Tencel, a material derived from Eucalyptus trees. The natural cellulose properties of Tencel mean every pair of undies is odour resistant, non-allergic and has strong moisture wicking properties.
Most importantly, BUSHY Underwear are prioritising transparency within their supply chain, employing local and independent Melbourne manufacturers at every step of production.
BUSHY Tencel is spun at Melbourne Textile Knitting Co where the owner Stephen Morris-Moody has worked for the past 30 years. The fabric is dyed and sent to BUSHY’s makers, Vangaki Pty Ltd, in North West Melbourne, a family business led by Aki Economou.
“With a wicked sense of humour, both he [Aki] and Stephen form a passionate, revived era of local Australian garment manufacturing,” says Monty.
BUSHY has big goals for its future, with plans to design gender neutral underwear and a female range, in addition to its current men’s underwear offering.
In a humbling admission, BUSHY also calls out where improvement can be made to better their product. The care labels they currently use are made in China and they are working hard with local partners to source these inputs, which is set to be achieved this month. Additionally, they are looking to find more sustainable alternatives to the elastic waistband and 4% elastane used in their material.
Ethical Clothing Australia National Manager Angela Bell said ECA was pleased to welcome an underwear label to the accreditation program that is operating under best practice by protecting and upholding the wages and rights of its supply chain workers.
“It is great to see new additions for men looking for ethical underwear options and it’s terrific to see innovation when it comes to the fabrics and materials being used by Australian businesses.”
To find out more about BUSHY Underwear and to purchase their products online, visit their website here.