Ethical Clothing Australia Releases Chinese Version of Ethical Shopping Guide as part of Melbourne/Fashion Week

Published on 30/08/19

The Chinese version of Ethical Clothing Australia’s Guide to Ethical Shopping in Melbourne will be launched tonight by Catherine Andrews as part of Melbourne Fashion Week.

 

The event will take place during ECA’s Melbourne/Fashion Week walking tour in Melbourne CBD.

 

In March this year, Ethical Clothing Australia (ECA) launched ECA’s Guide to Ethical Shopping in Melbourne. This was the first time that the guide has been produced.

 

The guide was launched by the Minister for Creative Industries Martin Foley at Cue’s Melbourne Central store. Cue is Australia’s largest local manufacturer of women’s fashion and has been accredited by ECA since 2009.

 

The guide was received positively by consumers and industry, with feedback requesting the guide be recreated for different cities across Australia and translated into other languages. This version is the first expansion of the original guide.

 

Tonight, ECA is pleased to have Ms Andrews launch the release of the Mandarin translation before it is distributed at a Melbourne Fashion Week runway being hosted in Chinatown on Saturday.

 

The guide will aid the Australian-Chinese community and tourists who are keen to buy clothing that has been made in Australia and produced ethically.

 

The free guide maps out ECA-accredited brands across Melbourne’s CBD and inner suburbs. It includes some of Australia’s leading designers, major retailers, as well as emerging smaller labels.

 

Ethical Clothing Australia works collaboratively with local textile, clothing and footwear (TCF) businesses to ensure their Australian supply chains are legally compliant. The accreditation focuses on ensuring that local TCF workers are being paid appropriately, receiving all their legal minimum entitlements and wages, and working in safe conditions through the entire supply chain. This is particularly important for homeworkers or outworkers, who are among the most vulnerable.

 

Both the Mandarin and English version of ECA’s Guide to Ethical Shopping in Melbourne are available on ECA’s website at https://ethicalclothingaustralia.org.au/melbourne-map/.

 

Quotes attributable to Ethical Clothing Australia National Manager, Angela Bell

“This guide was first created because the increased interest in ethical fashion means that we need to make it as easy as possible for people to be able to purchase the right way.”

 

“The Mandarin version of our Guide is a great addition to this project, we are proud to be able to offer this for our Chinese community and for Chinese tourists visiting Melbourne.”