David Jones Launches Ethical & Sustainable Portal: Mindfully Made

Published on 22/07/20

David Jones have recently launched #DJsMindfullyMade, a new ethical and sustainability portal that allows consumers to shop brands via five attributes:


  1. Australian Made 
  2. Community Minded 
  3. Sourced With Care 
  4. Reduce & Recycle  
  5. Kind To Animals 


Consumers will be able to shop these categories in store and online alongside being able to browse a regularly updated content hub featuring ethical and sustainable news online. 


We are proud to see the ECA accreditation and ECA-accredited businesses Arnsdorf, Cue, Viktoria & Woods, Nobody Denim and Bianca Spender recognised in the portal for their ongoing commitment to supporting local manufacturing, supply chain transparency, the welfare if workers and fair working conditions.  


David Jones head of sustainability Eloise Bishop said the business was thrilled to launch Mindfully Made. 


“Increasingly, our customers seek greater insight into where and how their favourite brands are manufactured, and Mindfully Made’s objective is to support customers in making informed shopping choices” she said. 


The categories relevant to ECA accreditation are defined below: 


Australian Made: Brands that support the local industry and community by manufacturing right here in AustraliaFeatured brands: Viktoria & Woods & Nobody Denim. 


Community Minded: Brands that focus on supporting communities, supply chain transparency, the welfare of workers and fair working conditions. This includes Ethical Clothing Australia accreditation, investing in local artisans, growers and designers, and sharing the value of close relationships between designers and makers. Featured brands: Arnsdorf and Cue 


ECA National Manager Angela Bell welcomed recognition of ECA’s rigorous accreditation program which ensures that the workers involved in the making of a garment in Australia (no matter where they work in the supply chain) are receiving their minimum wages, entitlements are working in safe conditions.  


More and more retailers are recognising that people are no longer just interested in the clothing; they want to know where the clothing was made and the conditions under which it was made,” Ms Bell said.   


“It is great to see a major retailer recognising the importance of local manufacturing as well as workers rights. These are important changes to help customers make more informed decisions.”

The creation of this portal is an important step in supporting the rights and lives of Australian garment workers. You can find out more HERE