Merino Country was established in 1993 on the family sheep station to vertically integrate the supply chain from sheep to shop producing long-wearing, natural-fibre garments with integrity, simplicity and traceability.


Specialising in Australian Merino fabrics and garments, Merino Country developed their own easy care, soft merino fabric designed for comfort & performance in hot and cold conditions for the whole family to wear all year round.


The range includes travel gear, activewear, workwear, thermals, facemasks and the amazing  Wundies – 100% merino wool underwear, incredibly comfortable for every day wear, skin conditions & cancer patients.


As well as selling direct to customers, Merino Country works with government suppling to the Australian Antarctic Division, the Australian Defence Force, Victoria Police & Border Control.


Proudly Australian Made, Merino Country work with local woolgrowers & processors to produce fabrics in Australia & make all their garments in-house in Brisbane supporting local jobs & community.

Merino Country products are Traceable, Sustainable, Ethical & Really, Really Comfy …Naturally!